Franchising with a Real Difference

Proud to be serving Canada's seniors.

There’s no bigger honour than serving those who helped make us who we are today.

The Demographic: SENIORS

Canada’s population is changing fast. In 2011, there were five million people over the age of 65 and statistics show they are determined to remain in their homes for as long as possible. By the year 2031, this number will almost double and seniors will comprise 23% of Canada’s population. Join us in our mission to serve and inspire those who made us who we are today.

Interested? Get in touch

Heart To Home Meals was featured on YesTV Spotlight. Here is a first hand look at what it means to be a franchisee!

Our customer promise

A wide selection of delicious and nutritious meals

The opportunity to enjoy meals in your own home

Friendly service with no commitment or contract

Complete satisfaction guaranteed, every time

Excellent value for money, all year round

Meals to meet a range of dietary needs

You can count on us

A global company of over 8000 people

Over 75 franchisees in the UK under our sister company Wiltshire Farm Foods

12 Successful franchises in Canada

Over 25 years experience in the UK using the same business model

Why Heart To Home Meals?

The opportunity to make a real difference.

The Company
The Proof: UK Success Model
The Products: Delicious Choices
The Franchise: Business Profile

When joining Heart To Home Meals as a franchisee, you are also becoming part of the global organization, apetito AG, our parent company.

Over $1 Billion in sales in 2018
8,000 Employees in seven countries
apetito feeds almost 1.5 million people every day
You will have the independence as a Heart To Home Meals franchisee, with the comfort of knowing your business is supported by one of the market leaders in community and in-home food solutions

Heart To Home Meals is based on apetito's major brand, Wiltshire Farm Foods.

Operating in the UK for over 25 years
75+ franchises and the leading meal delivery service in the UK
Wiltshire Farm Foods has become one of the top 100 foods brands in the UK
The Wiltshire Farm Foods model is the backbone for the strategy and model of Heart To Home Meals here in Canada

With over 200 delicious and nutritious meals, soups and desserts delivered directly to the homes of seniors.

Our recipes are developed on site by a dedicated team of chefs and dietitian
Every meal is taste paneled with seniors to ensure the flavour palate meets a senior's preferences
We work with dietitians to make sure every dish is visually appealing, delicious and healthy
We’re always introducing new, improved and innovative products
Our quality assurance process ensures we achieve the highest food safety and product quality standards

The Business: An opportunity to make a real difference in the lives of our seniors. Delicious and nutritious food, made for seniors, delivered to their door
Franchise Fee: $40,000
Start-Up Capital Required: Approximately $150,000. You will need a walk-in freezer, a delivery van equipped with a freezer, initial inventory and an office location
$0 royalty and $0 ad fund
Comprehensive training
Personality: Are you confident, motivated, disciplined and passionate? Will you enjoy personal satisfaction running a business that serves those who made us who we are today? If so, you might be our next franchisee!

Franchisee testimonials

We’re proud of the fantastic relationships we have with our franchisees. But don’t just take our word for it - take a look at what they have to say about running a Heart To Home Meals franchise.

Katherine

My favourite part about being a franchise owner is being able to run my business hands on. There are many other franchise opportunities where you would have little to no ability to display your own entrepreneurial flare. Heart To Home Meals is not one of them. You have lots of help and support from head office, but you are your own boss.

Head office is incredibly supportive, as are other franchisees. Everyone is more than willing to answer any questions you may have. They are a friendly bunch and I always look forward to seeing everyone in person.

Katherine Heart To Home Meals Niagara
Lisa

Being a Heart To Home Meals franchisee has given Simon and I the opportunity to run our own food business which is something we always dreamed of doing.

Knowing we are making a difference to the life of a senior is very rewarding.

Our business has gone from strength to strength since we opened in 2010. The support we have received from our corporate office has been consistently excellent.

Lisa Heart To Home Meals Cental
Tim & Karen

The opportunity to service one of the fastest growing demographics in Canada was one of the many reasons we choose to buy a Heart To Home Meals franchise along with the fact that the business model is not difficult to understand. It is something that we could grasp and run with very easily.

Tim & Karen Heart To Home Meals Halton

We’re proud of the fantastic relationships we have with our franchisees. But don’t just take our word for it - take a look at what they have to say about running a Heart To Home Meals franchise.

My favourite part about being a franchise owner is being able to run my business hands on. There are many other franchise opportunities where you would have little to no ability to display your own entrepreneurial flare. Heart To Home Meals is not one of them. You have lots of help and support from head office, but you are your own boss.

Head office is incredibly supportive, as are other franchisees. Everyone is more than willing to answer any questions you may have. They are a friendly bunch and I always look forward to seeing everyone in person.

Katherine Heart To Home Meals Niagara

Being a Heart To Home Meals franchisee has given Simon and I the opportunity to run our own food business which is something we always dreamed of doing.

Knowing we are making a difference to the life of a senior is very rewarding.

Our business has gone from strength to strength since we opened in 2010. The support we have received from our corporate office has been consistently excellent.

Lisa Heart To Home Meals Cental

The opportunity to service one of the fastest growing demographics in Canada was one of the many reasons we choose to buy a Heart To Home Meals franchise along with the fact that the business model is not difficult to understand. It is something that we could grasp and run with very easily.

Tim & Karen Heart To Home Meals Halton

Areas for sale

If you are looking to be part of the Heart To Home Meals family, you will find all of our available opportunities listed in this section. If you are interested in one of these territories, then please state your preference on your application form.

York Region
Windsor
Winnipeg
Kitchener/Waterloo
Hamilton

This territory essentially covers all of York Region.

Generally encompassing Windsor through to St. Thomas.

Encompasses Winnipeg and surrounding area. There will only be one franchise in Manitoba.

This territory encompasses Kitchener/Waterloo, Guelph, Cambridge and Brantford. This is a re-sale territory currently in operation.

This territory encompasses Hamilton, Grimsby, Smithville and surrounding areas. This is a re-sale territory currently in operation.

FAQs

You can find the answers to our most frequently asked questions below. If you can’t find what you’re looking for, get in touch and we’ll be happy to help.

Can I buy a franchise as an investment?

No. In our experience, we have found that the highest performing franchises are those that are lead and managed actively by the franchisee. As a franchisee, your role as leader of the team is central to the success of the business.
What is the cost of a franchise?

The franchisee fee is $40,000.

You will also likely need access to approximately $150,000 for first-year operating/start up costs which could come from personal savings, bank loans or a combination of both.
How long is a franchise term?

7 years. There is the option to renew at the end of the 7 years. The renewal fee is the lesser of either $25,000 or 50% of the current franchise fee.
Can I own another business alongside running a Heart To Home Meals franchise?

Yes, as long as the ownership of the business doesn’t impact your running of your franchise.
What charges are there from the franchisor?

You’ll pay us for all the products you purchase. After that, the only fees are the annual license cost of your IT support system, and a nominal cost for the brochures you will need to send to your customers.
Can I own more than one territory?

No. This dilutes the potential for our business to grow.
How is a franchise area defined?

Our franchise network is divided by postal code areas. Once you purchase a franchise area, you will have exclusive rights to serve in that area. Heart To Home Meals is solely a delivery service – the food is not available in any retail environments.
Who are your customers?

The average age of our customers is 75+ although many of our customers are older. But we serve customers of any age who need our service. Canada has an ageing population, many of whom wish to maintain their independence. We’re here to help people achieve that objective.
How is the business marketed?

We provide our franchisees with extensive marketing support, which includes a menu brochure designed and updated twice per year and a variety of tools to reach our target audience. We run a print ad campaign in each of our franchise territories to coincide with our Spring/Summer and Fall/Winter menu launches. We also offer a match program where we will match dollar for dollar up to $4,000 on marketing initiatives targeted at acquiring new customers.

In addition to this, we expect franchisees to market within their own territories and build strong relationships with customers and healthcare professionals – we’ll be on hand to provide training and support to help you with this.
What’s the key ingredient to success?

Customer service. It has been proven time and time again that those franchises with the best customer service are those that grow the quickest. Word of mouth recommendation is a key component to the success of any franchise.
What support will I receive?

Prior to your opening day you will attend a 7 days training period at our corporate franchise. For your opening week our in-house Franchise Manager will be on-site at your location assisting you with all facets of your business to ensure a smooth opening.

We have bi-weekly franchise calls with all franchisees to discuss news, marketing and provide updates on the weeks ahead. You will also attend semi-annual meetings with fellow franchisees. We encourage strong and open communications within the network.
Can I talk to a current franchisee to understand more?

Yes. We want you to be as informed as possible before you make your decision – communicating with our current franchisees is a crucial part of our recruitment process.

Get in touch

Like the sound of living your passion and improving the lives of seniors? Want to find out more? Simply fill in the form and one of the team will be in touch.